Rainbow Digital Commercial Co., Ltd. is a national leading digital retailer and digital technology consulting service provider. It has been named in China's top one hundred chain enterprises for many consecutive years. It has a physical business component, including department stores, shopping centers, and supermarkets, and through Rainbow’s official app, the WeChat mini program, and WeChat Work (Wecom), it has formed an online and offline integrated service model. The company also promote technical service output, and has become a pioneer in retail technology.